Premium chocolatier brand Guylian has moved to streamline its portfolio to ‘improve focus’, while simultaneously expanding its dark chocolate offerings.
Indian consumers are increasingly leaning toward dark chocolate due to higher awareness of its benefits, according to the founder of the country’s D2C hot chocolate beverage firm Tiggle, Anuva Kakkar.
Dark chocolate has emerged as a rising favourite for Indian consumers and one of the key drivers for new product development, along with other rising local trends such as sugar reduction, smaller packaging sizes and unique flavours.
Japanese consumers are eating more dark chocolate at the expense of milk varieties as interest grows in cocoa polyphenols, says leading domestic chocolatier Meiji.